Projekty Unijne

Cele i efekty realizacji Projektu nr 3- POIR.03.03.03-30-0046/20:

W ramach PROGRAMU OPERACYJNEGO Inteligentny Rozwój oś priorytetowa 3 Wsparcie innowacji w przedsiębiorstwach działanie 3.3 Wsparcie promocji oraz internacjonalizacji innowacyjnych przedsiębiorstw poddziałanie 3.3.3 Wsparcie MŚP w promocji marek produktowych- Go to Brand

Celem realizacji projektu dla marki Lech Fabrics Sp. z o.o. Sp. k. jest wzrost rozpoznawalności i konkurencyjności firmy poprzez internacjonalizację działalności. Realizacja działań promocyjnych pozwoli na dalszy rozwój Beneficjenta na rynku międzynarodowym. Wszystkie zaplanowane działania mają na celu pozyskanie potencjalnych partnerów biznesowych oraz odbiorców oferowanych produktów. Dalsza ekspansja na rynki zagraniczne pozwoli zwiększyć sprzedaż oraz otworzyć nowe kierunki dystrybucji. Realizacja założonych wskaźników będzie również miała pozytywny wpływ na promocję polskiej branży meblarskiej oraz Marki Polskiej Gospodarki.

PROJECT INFORMATION FOR THE WEBSITE
Developing the export potential of Lech Fabrics Sp. z o.o. through participation in international trade fairs

1. Project title

Developing the export potential of Lech Fabrics Sp. z o.o. through participation in international trade fairs

2. European Union funding

The project is co-financed by the European Union under the ‘European Funds for a Modern Economy’ (FENG) programme 2021–2027 (Priority 2: An environment conducive to innovation; Measure 02.25: Promotion of the brand of innovative SMEs).

3. Tasks and activities carried out under the project

Between 2025 and 2029, Lech Fabrics Sp. z o.o. will take part in 24 international trade fairs as an exhibitor (including, amongst others, M.O.W. and Heimtextil in Germany, the Brussels Furniture Fair in Belgium, the January Furniture Show in the UK, and Furniture Manufacturing & Supply / China International Furniture Expo in China) and will undertake 27 overseas trade missions (including to an additional country – Romania – as well as to China, Italy, Sweden, Germany and Spain).

As part of its participation in the trade fairs as an exhibitor, professional exhibition stands will be organised to showcase the range of Lech Fabrics brands (including the innovative upholstery and mattress fabric lines ‘Select by Lech’ and ‘LechSleep’). Full promotion of the Polish Economy brand will be ensured, and delegated staff will conduct direct B2B discussions with potential business partners. The overseas trade missions will include participation in trade fairs as visitors, market research and scheduled meetings with key foreign business partners.

4. Target groups

The project is aimed at foreign companies in the B2B sector: manufacturers of upholstered furniture, manufacturers of beds and mattresses, fabric distributors, wholesalers, retail chains, as well as interior architects and designers – operating in the markets of Europe, Asia and North America.

5. Project objective

The aim of the project is to increase the international recognition of Lech Fabrics and to boost revenue from the export of upholstery and mattress fabrics from the Select by Lech and LechSleep ranges. The project aims to establish new, lasting business relationships, diversify export markets and actively promote the Polish Economy Brand worldwide.

6. Project outcomes and results

As a result of the project, the company plans to achieve the following indicators and outcomes:

• A steady increase in exports of 5 per cent in 2025 and 10 per cent annually between 2026 and 2030.
• Signing of commercial contracts – the conclusion of at least 99 foreign commercial contracts with new partners.
• Revenue from export sales – achieving revenue from the sale of products covered by the project outside the territory of the Republic of Poland amounting to PLN 52,033,119.00 by 2030.

7. Project funding

#EUFunds   #EuropeanFunds